FROM A SALESMAN IN YET ANOTHER MARKETING COMPANY, TO THE CEO OF AN EXPANSION MACHINE...

And Why marketing Is About People, Not Products…

Hello, I'M ERWIN KIRCHBACH 👋🏻

My conviction is that outstanding businesses that serve their community deserve to thrive and prosper, so I'm here to help yours unlock its expansion potential.

At my company, Expandifiers Inc, accomplishing exactly that is our everyday fare nowadays.

But I'll be the first one to admit…

DEVELOPING AN EFFICIENT SYSTEM & BUILDING THE RIGHT TEAM FOR THIS WAS NOT AN EASY TASK...

I started working in sales and advertising over ___ years ago, from TV, to radio, to door to door sales, to social media...

Little by little, I realized that most of the companies I worked for were only looking to make a quick buck, lacked integrity, and were not delivering results.

And the ones that were actually well-intentioned... they lacked the knowledge and systems to make it work.

So I invested thousands of dollars to learn the best marketing strategies thought by the top international marketers and business coaches of the world. All the big names you can possibly think of.

I knew I was getting somewhere. But, somehow, I still failed at bringing the results I knew were achievable.

And then, something happened…

I realized I didn't really understand the fundamentals. Few people actually did.

WHEN I FIGURED THIS OUT, I KNEW EVERYTHING WAS ABOUT TO CHANGE…

Because of my earlier struggles, I developed a critical eye and a surgical precision around effective marketing.

I studied the actual fundamentals of it all. Going back to the basics, down to the etymological derivation and origin of the words, and their original true meaning.

What was the true purpose of marketing? What made people tick? How do humans react to different things, and is their behavior predictable?

Answering all those and other questions was quite a ride. One that led to another breakthrough...

As much as I wanted to, I simply couldn't know it or do it all myself.

SO I WENT ON A QUEST TO PUT TOGETHER A TEAM...

And that's when things started falling into place. In a matter of fact, that categorically made all the difference.

And that's when Expandifiers Inc. was born, out of my obsession for seeing results. For understanding and applying to fundamentals of truly successful marketing and management techniques. For assembling the best talent.

You see, Marketing is not about products. It's about people.

And it doesn't end when you publish an ad or when you "collect a lead". Marketing ends (and economics start) when an exchange actually occurs: when a service or product is delivered AND the business gets paid.

And everything before that – EVERYTHING – is marketing. Leave it to us.